I asked AI to teach me something from scratch. Here’s what happened

Most people still think of AI as a tool for shortcuts: rewriting text, generating ideas, summarizing research.

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This past week, I used AI for something completely different.
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Something that, even a year ago, would’ve taken me days, or forced me to hire an expert.

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I built and optimized a Meta ad campaign from scratch.

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Not because I wanted to suddenly become a paid-ads expert.
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Absolutely not.

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But because, for the first time, I had something every professional dreams of:

A patient, tireless, 24/7 expert sitting next to me, guiding every step without judgment, frustration, or ego.

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Here’s what that looked like:

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• I tried multiple approaches and got instant feedback.
• I iterated faster than I ever could on my own.
• I understood concepts that used to feel like a foreign language.

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And most importantly:
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I made real progress in a space where I had zero prior knowledge.

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This is the real promise of AI.

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More than “faster results.”
More than “greater efficiency.”
More than “infinite ideas.”

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The true value is access.

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Access to expertise you don’t yet have.
Access to clarity you can’t get alone.
Access to guidance that used to cost thousands, or wasn’t accessible at all.

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And if you’re a UX designer and/or job seeker, this matters more than you think.

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Because the biggest obstacle in the field isn’t your skill.
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It’s the knowledge gap between where you are and where you want to go.

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Most people stall here.

• They hesitate.
• They guess.
• They get overwhelmed.
• They avoid the parts that feel confusing or high-stakes.

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But now you don’t need years of experience (or a mentor sitting next to you) to bridge that gap.

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You can:

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• Analyze 10 job descriptions at once
• Reveal the themes that actually matter
• Tailor your resume with precision
• Strengthen weak case studies
• Simulate interviews
• Practice whiteboarding challenges
• Uncover blind spots you don’t know to ask about

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All in minutes, and with expert-level clarity.

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Here’s the truth I want you to take from my Meta ads experiment:

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If AI can turn a complete beginner like me into someone who can navigate an entirely new discipline in a week, it can absolutely help you close the gap in your job search.

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Not by doing the work for you.
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But by removing the friction that stops you from doing your best work.

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Designers who embrace this will move faster, learn faster, and adapt faster than everyone else.

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Designers who don’t will get left behind; not because they’re unskilled, but because they’re trying to compete without the advantage everyone else has.

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So if there’s one message I want you to walk away with this week, it’s this:

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AI is no longer optional.

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If you want to learn how to level up every part of your UX job search, the Level^Up On-Demand course walks you through the exact systems, tools, and workflows I teach in the live cohort. It’s self-paced, practical, and designed to get results fast.

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​Learn more​

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Warmly,

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David Campana

Founder, Level^Up
Head of UX | Ex-Apple, WeWork, Verizon

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